Setting The Record Straight On Therapist Versus Coach

What is the difference between a Coach and a Therapist? Well, that depends on who you ask. Because I continue to hear so much chatter about this subject, I have decided to voice my opinion following a long list of those who already have. Unlike some, the difference is that I am immersed in both worlds and can speak with some authority on the subject. Recently, the Wall Street Journal had an excellent article about this issue. The title, ”Executive Coach or Therapist? It’s Getting Harder To Tell The Difference,” could not be more fitting. Indeed, the lines are often blurred. Although many coaches recognize their limitations when discussing deeper issues, others often take on the role of therapist lite. How can they not? Coaches become confidants who are no different than their more substantive siblings in the world of relationships.

Yes, therapists frequently deal with heavier matters such as trauma, addictions, and major mental health issues. As coaches, they also work with the worried well. Sometimes the so-called worried well does not reveal weightier concerns until they can trust their confidante, whether a coach or therapist. Yes, the differences between these two can become a slippery slope.

Coaching is a relatively new profession and has developed schools and certificates over the last couple of decades.

Therapists have been around since Sigmund Freud. Thankfully, they have evolved from being an austere blank slate to a more engaging collaborator, just as coaches purport to be. Yet, coaches are winning the battle of words hand over fist on who to choose when seeking professional and personal advice. Why? Therapists continue to do a less than favorable job on marketing this part of their professional identity and reminding people of the following: Most coaches are not therapists and lack the training to refer to themselves as one. Many therapists are also coaches, and if not, they have the ability and skills to add this to their role.

There is a false perception of therapists, often a fault of their own and promulgated by coaches. Here are a few:

Coaches are strength-based. Therapists focus on pathology. FALSE. Therapists have a greater understanding of pathology, but many, if not most, emphasize strengths, especially if they are in the discipline of Clinical Social Work.

Coaches are about the present, while therapists discuss the past. FALSE. Therapists often explore the past, sometimes very briefly, to understand the background and consequential blocks. Many, however, are focused on the present and assist the client in maneuvering the world in which they live now.

Coaches see people who are healthy and goal-oriented. Therapists see people with deeper problems and encourage them to continue therapy into perpetuity. FALSE. Yes, therapists can see both, but many see an extremely high-functioning population with the same problems that bring an individual to a coach. In addition, as with coaches, therapists help clients develop goals and often see their clients intermittently.

With these misconceptions, why aren’t therapists doing a better job in marketing their true colors? Good question! Many years ago, long before the coaching world became so populated, one of my colleagues wrote an article in a monthly publication challenging the premise that we cannot do both. He was always ahead of his time. Perhaps a few people listened, but most have not.

Yes, therapists are capable of wearing many hats. As I stated above, some are doing coaching already without even referring to it as that. We have training and expertise in human behavior, relationships, and communication and are expected to hone our skills continuously. Even with such a prodigious background, most therapists continue to lose ground to their sassier and more hip siblings in the coaching world. The coaches have marketed well and mastered their message. Consequently, many people, especially professionals, are often willing to receive the services of a coach but not a therapist.

Many therapists refuse to heed the warnings that they are falling behind in the revenue and marketing arenas.

If therapists want to remain competitive in coaching, they need to consider highlighting their coaching skills. Unfortunately, I am not sure they will. Many therapists refuse to heed the warnings that they are falling behind in the revenue and marketing arenas. Others remain insulated and refuse to circulate in a world that has increasingly encroached on theirs. Although it is my humble opinion that therapists have needed an image redo for quite some time, I have decided not to wait. If you can’t beat them, join them. I now refer to myself as a Success Coach with much training and vast experience to substantiate this. With that said, I will share a secret with you. I will always be a therapist at heart. It has been my professional identity for over thirty-five years and the foundation for the professional and, to a degree, personal journey in my Book of Life. You might even say it has been and will always be my calling, and I do not doubt that most therapists would agree.

For those of you in the therapy world, what are your thoughts? Do you recognize that you have the skills to do coaching? Do you believe therapists could do a better job marketing themselves? Are there other ways to get our message out? I invite you to consider and comment.

Originally published on BizCatalyst 360.